|(image linked from TAG's site)|
And I quote:
Have to say, they do look rather tasty.The English Tudor armies are these given in Osprey’s Field of Glory Renaissance rules;7) EARLY HENRICIAN ENGLISH9) BORDER REIVERS11) ANGLO IRISH16) LATER HENRICIAN ENGLISH19) ELIZABETHAN ENGLISHTudor armies cover the whole 16th Century, under 4 (or 5) Monarchs, but we have chosen to concentrate our efforts on the middle period, making miniatures for the Campaign in France by Henry VIII in 1544.The troops from this army will enable us to cover Tudor armies for about 40 years, in the middle of the century, covering the end of the early list, the whole of the middle list, and the start of the later, Elizabethan list.We plan to make about 40 packs of new miniatures to fill this army, amounting to about 30 new cavalry models and 100 new infantry, as well as the artillery necessary.
It's also rather interesting to compare them to the Beyond the Gates of Antares Kickstarter, among others. As I said previously, I think one of the big mistakes BtGoA made was aiming far, far too high, rather than using stretch goals. The TAG KS has drawn some comment, even criticism, in that it doesn't seem to have much at all in the way of stretch goals, and seems to be aiming purely at raising the money to make the figures. The basic pledge level is pretty much £30-36 for a pack of 24 foot, 12 cavalry or 6 artillery. Very pretty and very tempting, too :D
Personally? I don't see a problem in that. The ultimate aim of Kickstarter has always been to help people raise advance funding to do things they otherwise couldn't afford to do (another reason why I find BtGoA a bit of a 'WTF?' concept - you can't tell me that RickP and Warlord are too poor to start a new project, and that that project couldn't succeed without raising £300K of advance seed capital).
To reiterate: KS is for the artist to raise capital so the backers can get to see something they otherwise wouldn't. Masses of cheap stuff as a result of economies of scale and insane pledge levels is a bonus. I think we the backers have been rather spoiled by the runaway success of some of the gaming KS's - Reaper, Mantic's Dreadball and Kings of War, Sedition Wars: Battle for Alabaster, Kingdom Death etc - in that because they've gone mental, economies of scale make it possible to produce more plastic/resin per buck for the folks who pledged. I'm not 100% au fait with the economics of small scale figure manufacture, but I'm pretty sure that casting lead doesn't scale as well as plastic or resin.
Using KS for something like this gives you the chance to turn up on day 1 with lots of stuff ready to sell, and gives you the chance to gauge your market by making people put their money where their mouth is. It doesn't necessarily mean if things go mental you can afford to give away more stuff. That only happens if your project has economy of scale: for example, suppose you're doing original oil paintings, one per pledge? It doesn't matter if you get 10 backers or 100, it still takes you the same amount of time and money per backer to produce stuff. Compare to doing expensive art prints of an original: there's a base cost for the original, plus printing setup, and copies are cheap. If you get 10 times the backers you expect, you can give them all TWO prints instead of one and you're still ahead!